That may work with some publishers--MIT Press in particular seems particularly amenable to change, probably because their funding isn't dependent on the popular

That may work with some publishers--MIT Press in particular seems particularly amenable to change, probably because their funding isn't dependent on the popularity of their publications. But the profit-motivated publishers who have a "working" business model aren't going to be persuaded to change it easily. We've watched hundreds of brick and mortar video stores and newspapers go out of business rather than step into the future--if history is any teacher here, the Elseviers of the world will go bankrupt rather than change. And that's a good thing. A revolution in academic science led by Elsevier would be like King George leading the American Revolution. Real fundamental change isn't going to come from the profiteers who caused the problem in the first place.