The problem is that a lot of potentially viable content falls by default into the marginally-profitable category, where the small amount of utility they provide

The problem is that a lot of potentially viable content falls by default into the marginally-profitable category, where the small amount of utility they provide to the end-user is offset by the incessant user-monetization impulse. A price floor splits these marginal works into three categories: those that become free, those that die off, those that become viable at high margins. This seems to be a pretty great outcome for consumers.