Seems like a great opportunity to entrench Google's and Facebook's power. A corollary of free market principles, whoever pays for the news decides which news o

Seems like a great opportunity to entrench Google's and Facebook's power. A corollary of free market principles, whoever pays for the news decides which news outlet flourishes and which one fades into nonexistence, or, what the news outlet reports. News outlets have always been sensitive to advertisers and moneyed patrons because they make next to nothing from the readership. All of this is to say that as Google and Facebook become a bigger share of the revenue of news outlets, the more sway they'll have over what those news outlets publish, whether they stand or fall, etc.