My first instinct was this is a bad move. But given how Google is so quick to kill projects that don't make them money. (And they're still running the service..

My first instinct was this is a bad move. But given how Google is so quick to kill projects that don't make them money. (And they're still running the service... for now at least) Paired with how I personally detest how they pushed AMP giving them more control and more user data. I can't say I'm convinced they didn't do this to themselves. Nor am I convinced this isn't somehow better. I'm sure at the very least the results will be interesting.