I mean, it's in the article: > Media companies including News Corp Australia, a unit of Rupert Murdoch’s News Corp (NWSA.O), lobbied hard for the government to

I mean, it's in the article: > Media companies including News Corp Australia, a unit of Rupert Murdoch’s News Corp (NWSA.O), lobbied hard for the government to force the U.S. companies to the negotiating table amid a long decline in advertising revenue.