> or an overwhelming majority of the positive reviews were for completely unrelated products Like so many things at Amazon, this has gotten completely out of c

> or an overwhelming majority of the positive reviews were for completely unrelated products Like so many things at Amazon, this has gotten completely out of control. There are so many variants of it, too: There’s what I would call “style overloading” where the control that usually lets you choose between the red or blue toaster has been overloaded to choose between the toaster, the egg beater, and the waffle maker, and all the positive reviews for the waffle maker now give the toaster 4.5 stars in the search results. Then there’s what I will call “SKU retreading,” where a discontinued product has its product page repurposed for a new one, transferring all the old reviews and resulting search presence to the new one. Somewhat appallingly, I’ve seen even popular brands like Aukey engaging in the latter. As you say, it’s sometimes not clear until you actually read the reviews and see they’re referring to features the product doesn’t have, or are posting pictures that look very different from the product photos. I’ve even used the “report incorrect product information” link on these and described the problem, and the listing has unsurprisingly remained unchanged weeks later.