I would argue this is another genius move on BB's part. Who better to buy new electronics than someone who has: - clearly bought electronics in the past - is

I would argue this is another genius move on BB's part. Who better to buy new electronics than someone who has: - clearly bought electronics in the past - is knowledgeable about e-waste recycling (guessing there is a strong correlation between this and disposable income) - is now inside your store because you have an e-waste recycling program This by itself would be a brilliant move.