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You can't separate Doubleclick/Ads business of Alphabet into its own company in a good faith anti-trust breakup of the conglomerate, most of the other facets wo

You can't separate Doubleclick/Ads business of Alphabet into its own company in a good faith anti-trust breakup of the conglomerate, most of the other facets would likely tank within 18 months without (specifically, the ones dependent on ad revenue to remain solvent). You'd have breakup the ads business and give a piece to various resulting companies, otherwise most offshoots wouldn't have a viable positive revenue model to save themselves from immediate financial collapse.

inetknght 6y ago
> You can't separate Doubleclick/Ads business of Alphabet into its own company in a good faith anti-trust breakup of the conglomerate Yes you can. > most of the other facets would likely tank within 18 months without (specifically, the ones dependent on ad revenue to remain solvent). Business models don't have a right to exist just because they "work" for the moment. > You'd have breakup the ads business and give a piece to various resulting companies, otherwise most offshoots wouldn't have a viable positive revenue model to save themselves from immediate financial collapse. I think there's an argument to be made that anything that "must" exist could be paid for by taxes (and likewise open sourced and publicly owned). However, I honestly don't see much of Google's business model that "must" exist. Not Gmail, not Meet, and certainly not Ads. Possibly Chrome.
- dodobirdlord 6y ago
  Sure, you want the government to step in and outlaw Google. That’s doesn’t have much to do with the topic of an anti-trust breakup and is exactly what the parent meant when they said the proposal is not in good faith.
  - inetknght 6y ago
    > Sure, you want the government to step in and outlaw Google. No. I want the government to step in and break up Google into distinct business units. That doesn't mean outlawing Google at all.

inetknght 6y ago

> You can't separate Doubleclick/Ads business of Alphabet into its own company in a good faith anti-trust breakup of the conglomerate Yes you can. > most of the other facets would likely tank within 18 months without (specifically, the ones dependent on ad revenue to remain solvent). Business models don't have a right to exist just because they "work" for the moment. > You'd have breakup the ads business and give a piece to various resulting companies, otherwise most offshoots wouldn't have a viable positive revenue model to save themselves from immediate financial collapse. I think there's an argument to be made that anything that "must" exist could be paid for by taxes (and likewise open sourced and publicly owned). However, I honestly don't see much of Google's business model that "must" exist. Not Gmail, not Meet, and certainly not Ads. Possibly Chrome.

dodobirdlord 6y ago
Sure, you want the government to step in and outlaw Google. That’s doesn’t have much to do with the topic of an anti-trust breakup and is exactly what the parent meant when they said the proposal is not in good faith.
- inetknght 6y ago
  > Sure, you want the government to step in and outlaw Google. No. I want the government to step in and break up Google into distinct business units. That doesn't mean outlawing Google at all.