Way off topic at this point, but mobile game ads are an amazing study of this. They're ads for totally made up gameplay - not just CG, but like a totally differ

Way off topic at this point, but mobile game ads are an amazing study of this. They're ads for totally made up gameplay - not just CG, but like a totally different game made just for the ad. And it makes sense that the things that would drive installs and clicks doesn't have anything to do with the game itself - I'm sure that was discovered just through random A/B testing (as I'm sure this headline was).