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clickbait is the logical endpoint of ad-based business models. Ad-based business models are the logical endpoint of an ad-dominated landscape. See: people comp
by AceJohnny2 6y ago
clickbait is the logical endpoint of ad-based business models.
Ad-based business models are the logical endpoint of an ad-dominated landscape. See: people complaining about paywalls.
- mindvirus 6y agoWay off topic at this point, but mobile game ads are an amazing study of this. They're ads for totally made up gameplay - not just CG, but like a totally different game made just for the ad. And it makes sense that the things that would drive installs and clicks doesn't have anything to do with the game itself - I'm sure that was discovered just through random A/B testing (as I'm sure this headline was).