>Apple got into the mass market this time and its >users are showing money. If Apple can keep at least >10% of the market then it might as well have more than

>Apple got into the mass market this time and its >users are showing money. If Apple can keep at least >10% of the market then it might as well have more than >50% of the people-that-actually-buy-apps market like you show. At the risk of aging myself, I had an IBM PC in 1981 and watched friends get Macs. The quote above sounds as if it were lifted directly from that time period. The main difference between then and now is that the mobile market is already very large and relatively well explored. Apple's strategy seems nearly identical. Any of this sound familiar?: lots of overpriced peripherals; proprietary networking (see FaceTime); all new technology!... that then basically didn't change for 15 years (co-operative multitasking up until about '00); created the perfect interface and wrote a book about it!... then would only change about the interface in response to competitive pressure. I don't think Apple is going to have anything like 50% market share of phones or app purchasers. As the article pointed out, the mobile market is going to be won in developing countries and that's precisely where Apple can't play.