I'm not sure it's really the same. Someone asks Google "how far is it from Portland to Austin", and before they got 10 blue links, and now they get a number.

I'm not sure it's really the same. Someone asks Google "how far is it from Portland to Austin", and before they got 10 blue links, and now they get a number. That's not the same as "amazon, send me some Coke" and them sending Amazon brand cola drink.