The boycotts are priced in. Companies get to virtue signal a bit[1], but ad spend was going to go down anyway during the pandemic [1] For example, in a blatant

The boycotts are priced in. Companies get to virtue signal a bit[1], but ad spend was going to go down anyway during the pandemic [1] For example, in a blatant show of hypocrisy, Nike slashed FB advertising, but has had plenty of child labor and sweatshop scandals to boot.