You have to match infinities with infinitesimals. This is a pressure on our monetary system to enable efficient payments of ~$0.10. You could say that the ad

You have to match infinities with infinitesimals. This is a pressure on our monetary system to enable efficient payments of ~$0.10. You could say that the ad industry's very existence and success is a statement and proof that our monetary system is too inefficient. Google is filling a huge hole in the modern instantiation of money, which makes their success look inevitable.