You can auth up to 100 devices for testing, and use TestFlight (http://testflightapp.com/ http://testflightapp.com/) or similar to distribute them over the air.

You can auth up to 100 devices for testing, and use TestFlight (http://testflightapp.com/ http://testflightapp.com/) or similar to distribute them over the air. Yes, adhoc distribution doesn't scale out, but if you've got 100 eager users you can probably get them to convince management to sign the forms.