Convincing is a function of the evidence and the jury. If your evidence is strong, highlight the evidence. If it's weak, practice your Cialdini and Carnegie.

Convincing is a function of the evidence and the jury. If your evidence is strong, highlight the evidence. If it's weak, practice your Cialdini and Carnegie. Manipulating people is a time honored tactic. But don't kid yourself about which of the two you're doing.