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I'd argue that if 10% of your paying customers are refunding your product, you have a product problem.
by jachee 6y ago
I'd argue that if 10% of your paying customers are refunding your product, you have a product problem.
- waheoo 6y agoDepends on your product, model, and demographic. At work our refund rate is like 30% for Japan. Investigating this, it turns out there is a cultural behaviour where converting at a higher rate early and refunding if it's not a good fit is the normal way of doing things. And in a past life, general 4% refund/return rate is pretty common across most ecom markets. Not saying apps are in this boat but if you ignore refunds in business you're in for a bad time.
- jaifraic 6y agoOr a userbase that for some reason dislikes and abuses you. Maybe you have made enemies because of some random political statemant. A large enough group could ruin you.