Amen! Companies are spewing full-on BS (euphemistically called USP/Positioning etc.) in trying to market/sell their "stuff". In-spite of being a technical guy,

Amen! Companies are spewing full-on BS (euphemistically called USP/Positioning etc.) in trying to market/sell their "stuff". In-spite of being a technical guy, often i can hardly understand (due to the obfuscations employed) what the product does, making it difficult to judge the value proposition for myself. There is no more reality and truth, everything is a facade and falsehood. A good example, was the pitch for a product "Sidekick" here on HN a few days ago. This was basically just a always on tele-conferencing app on a tablet but was posted as "revolutionary" something (their website too was full of hyperbole) and quite rightly, got called out on it.