there's a follow model, it's just secondary. when you log into tiktok, the first page you see is called the For You Page, where content is pushed to you algorit

there's a follow model, it's just secondary. when you log into tiktok, the first page you see is called the For You Page, where content is pushed to you algorithmically. to see the content you actually subscribed to, you'd need to swipe left.