> and from the very very strong marketing push to NOT use the name "ARM" from Apple, This is puzzling to me. I assume it's simple egotism. Apple marketing and

> and from the very very strong marketing push to NOT use the name "ARM" from Apple, This is puzzling to me. I assume it's simple egotism. Apple marketing and also the user community at large tends to present their technologies as exclusive and product categories as invented by them, even when it's a stretch. This has a long history.