5 ms·
At Fetch[0] we built UpUP as an internal tool to help us authenticate high-risk transactions. As we scaled we started experiencing a high volume of fraud from m
by cglace 6y ago
At Fetch[0] we built UpUP as an internal tool to help us authenticate high-risk transactions. As we scaled we started experiencing a high volume of fraud from multiple vectors: meth rings, carders, identity thieves, etc. We started to manually verify multiple forms of identification to approve an order. This led to quite a bit of customer friction and put a large burden on our customer service team.
We developed UpUp as a payment verification tool to quickly let customers demonstrate ownership of a payment method and get their transactions approved. In the 4 months we've been using UpUp, we've had a 100% success rate in legitimate customers verifying their accounts and completing purchases. We've also been able to approve more transactions, as we no longer have to wait for customers to provide multiple documents before approving their transactions.
We're launching UpUp as its own stand-alone tool for helping any business verify transactions and combat fraud. We're launching with a Stripe integration today, making it seamless for any Stripe user to add UpUp's fraud verification service.
[0] https://www.fetchtruck.com https://www.fetchtruck.com
- Alupis 6y agoGreat idea! Do you have plans to support other processors and/or integrate natively with ecommerce platforms like Shopify, BigCommerce and 3dCart? A button to click in the Ecommerce Platform Admin page for an order that triggers this extra verification would be game changing for many ecommerce companies.
- Adams472 6y agoThanks for the question! I'm also on the team that worked on UpUp. Yes, we built the product with the idea of integrating with multiple platforms and processors. We also plan to launch an API soon to enable verifications to be triggered by other services. Is there a specific platform you are using that you'd like to see us add next?
- Alupis 6y agoNot in particular, but the biggest processors are obviously Stripe (which you already have), Square, PayPal Payments Pro or Payflow Pro, Cybersource/Authorize.net. For ecommerce platforms, Shopify, Bigcommerce and 3dCart are the heavyweights. Great looking product, and a great idea! Love it!
- Adams472 6y agoThank you :-) That's helpful feedback, and we genuinely appreciate your support. Feel free to reach out to us contact @ upupapp.io if you'd like to chat more. Would be great to hear more about your experience in this area.
- emmelaich 6y agoOne your verification methods is to record a small random charge. Note that this is also done by 'carders' and so it can trigger bank's own fraud detection. I've had this happen to me; a legitimate entity in the USA checked my card with a small fee (with my agreement) and my card was cancelled. Took me a week to get it back.
- Alupis 6y agoThat most likely had to do with your purchase history pattern. Good banks will notice abnormal patterns and freeze your card/account until you approve the charges. Overseas charges are a pretty large red flag, particularly if you simultaneously have charges in your home area. It also depends how the card was run by this company for this second verification... Virtual Terminal vs. a normal checkout flow can sometimes be treated as a "Card Not Present" charge, which can appear more risky to your bank/card company. Not foolproof, but is a help. Also... another reason to use a credit card for all online purchases... it's not your money, and almost always will be refunded in full if disputed (at least in the US). Bank cards/debit cards are your money, and you might have a fight on your hands with your bank if it's a large enough charge.