Depends on the market. But generally speaking, search engine and social (and dark social) just about evenly account for a vast majority of entry points. Howev

Depends on the market. But generally speaking, search engine and social (and dark social) just about evenly account for a vast majority of entry points. However, consider that social share counts can and often exceed measured view counts. As in, viral articles are not necessarily ever read by people who share them.