5 ms·
Just to offer a bit of insight, the primary vector of entry for new and repeat visitors on news sites is now a specific article, not a section front like a home
by pp19dd 6y ago
Just to offer a bit of insight, the primary vector of entry for new and repeat visitors on news sites is now a specific article, not a section front like a homepage. So, a typical article is literally the de-facto homepage you're imagining. Unless it has a sidebar (rare in the mobile age), it'll look just as anonymous as any other article.
To be sure, sections (such as a homepage) still do get significant number of visits. However, the numbers I speak of differ by an order of magnitude. Articles really are the homepages now, this isn't a blind generalization.
There's a bit of a Heisenberg effect involved here. We know not to spend too much time dressing a section front, but we know we'll be judged for it by you. So we put stuff up there that might be what you think we should think to be significant, or else you'll lose your trust in our judgment.
But by no means does seeing the placement tell you anything about effectiveness of placement.
- mongol 6y agoOkay, is it then social media that acts as the "first page" for news sites? To what extent is it the news sites own Twitter etc feed, and to what extent from sharing? Seems very arbitrary these days if there is any way to get a curated and prioritized selection at all. Seems more like a continuous stream. Keeping up to date is sisyfos work.
- pp19dd 6y agoDepends on the market. But generally speaking, search engine and social (and dark social) just about evenly account for a vast majority of entry points. However, consider that social share counts can and often exceed measured view counts. As in, viral articles are not necessarily ever read by people who share them.