It is indeed an extension of the "Website optimization for the search engine" or SEO as they call it. To a search engine developer, SEO means to improve the sea

It is indeed an extension of the "Website optimization for the search engine" or SEO as they call it. To a search engine developer, SEO means to improve the search engine for better output. The fight against spam is a constantly evolving one and though some of the techniques from "web" search engine could be applied to the App store, there are unique differences between the two - e.g. the rating, download rankings are not directly analogous to page rank. So Google does seem to have some advantage, but the App store problem will need a fresh research approach.