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> For example, people have more ways to search for information than ever before — and increasingly this is happening outside the context of only a search engine

> For example, people have more ways to search for information than ever before — and increasingly this is happening outside the context of only a search engine. Often the answer is just a click or an app away: You can ask Alexa a question from your kitchen; read your news on Twitter; ask friends for information via WhatsApp; and get recommendations on Snapchat or Pinterest. When searching for products online, you may be visiting Amazon, eBay, Walmart, or any one of a number of e-commerce providers, where most online shopping queries happen. Similarly, in areas like travel and real estate, Google faces strong competition for search queries from many businesses that are experts in these areas. I like how they've mentioned competitors as if they want to take a stand against regulations together while also enacting a feeling that there's enough competition within each of these markets.

sukilot 6y ago
> Often the answer is just a click or an app away. It used to be "a click away". Now that it's "an app away", what does that say about App Store antitrust? Also, "We face competition from... the other gigacorps in this hearing" is not a great look.
gen220 6y ago
I think it was Thiel in Zero to One, who said something like "Companies with monopolies love to talk about their competition", and then he goes on to use Google as a case study, ironically. Historically, Google made themselves look small by casting themselves as an advertising company, instead of a web-search company. (they own a very small portion of overall advertising, compared to their portion of web search). By making advertisers their competitors, they look like the underdog. Here, it seems like Google's position has evolved further: "hey, look at all of these other websites with search bars, they are our competition, and they're crushing us". I guess moving the goal-posts is a very effective strategy. :)
- xtracto 6y ago
  The Amazon PR writing says the same, they compare themselves to US Retail saying that they are just 1% of that huge diverse market.... really?
  - dodobirdlord 6y ago
    Is that not fair? Amazon is legitimately in competition with me walking to the store.
    - mc32 6y ago
      I don’t think it’s fair, just like I don’t think Standard Oil could have pulled off a “We’re in competition with millions of people’s feet” and millions of horses.
      - ksdale 6y ago
        Tangential thought that this reminded me of - I remember reading that when Rockefeller started Standard Oil, the total market for refined oil products was tiny, and the reason it was called "Standard Oil" was because it was so hard to find reliable refined oil products with consistent chemical qualities, and that the introduction of more standardized products contributed to the demand exploding. Within a few decades, the market for oil products was a few orders of magnitude larger than it was when Standard Oil began. By 1890, even though Standard Oil sold like 90% of the oil in the US, the size of the market not controlled by Standard Oil was bigger than the total market when Standard Oil started (or close). So, in a sense, Standard Oil could have plausibly said they were in a competition with feet and horses? If they disappeared entirely, the market would have been the same size it was before they existed. Obviously the demand for oil would have gone up dramatically anyway without Standard Oil's anti-competitive practices, but it doesn't seem exactly right to treat Standard Oil as taking a slice of a fixed pie when the pie grew so much during it's existence... Here's a chart of US oil production - https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=pet&s=mcrfpus2&f=a https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=pet&s=m... Standard Oil was started in 1870.
    - actuator 6y ago
      I personally think Amazon's dominance in ecommerce of physical good is fragile and it would be hard to argue monopolistic behaviour there. If Shopify grows like it is growing right now, it would be quite easy for brands to build their own stores through it without bothering to list on Amazon. At least the ones with their own name pull can afford to do this.
- t0mmyb0y 6y ago
  An effective strategy against people that don't care...
- deleted 6y ago
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sukilot 6y ago

> Often the answer is just a click or an app away. It used to be "a click away". Now that it's "an app away", what does that say about App Store antitrust? Also, "We face competition from... the other gigacorps in this hearing" is not a great look.

gen220 6y ago

I think it was Thiel in Zero to One, who said something like "Companies with monopolies love to talk about their competition", and then he goes on to use Google as a case study, ironically. Historically, Google made themselves look small by casting themselves as an advertising company, instead of a web-search company. (they own a very small portion of overall advertising, compared to their portion of web search). By making advertisers their competitors, they look like the underdog. Here, it seems like Google's position has evolved further: "hey, look at all of these other websites with search bars, they are our competition, and they're crushing us". I guess moving the goal-posts is a very effective strategy. :)

xtracto 6y ago
The Amazon PR writing says the same, they compare themselves to US Retail saying that they are just 1% of that huge diverse market.... really?
- dodobirdlord 6y ago
  Is that not fair? Amazon is legitimately in competition with me walking to the store.
  - mc32 6y ago
    I don’t think it’s fair, just like I don’t think Standard Oil could have pulled off a “We’re in competition with millions of people’s feet” and millions of horses.
    - ksdale 6y ago
      Tangential thought that this reminded me of - I remember reading that when Rockefeller started Standard Oil, the total market for refined oil products was tiny, and the reason it was called "Standard Oil" was because it was so hard to find reliable refined oil products with consistent chemical qualities, and that the introduction of more standardized products contributed to the demand exploding. Within a few decades, the market for oil products was a few orders of magnitude larger than it was when Standard Oil began. By 1890, even though Standard Oil sold like 90% of the oil in the US, the size of the market not controlled by Standard Oil was bigger than the total market when Standard Oil started (or close). So, in a sense, Standard Oil could have plausibly said they were in a competition with feet and horses? If they disappeared entirely, the market would have been the same size it was before they existed. Obviously the demand for oil would have gone up dramatically anyway without Standard Oil's anti-competitive practices, but it doesn't seem exactly right to treat Standard Oil as taking a slice of a fixed pie when the pie grew so much during it's existence... Here's a chart of US oil production - https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=pet&s=mcrfpus2&f=a https://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=pet&s=m... Standard Oil was started in 1870.
  - actuator 6y ago
    I personally think Amazon's dominance in ecommerce of physical good is fragile and it would be hard to argue monopolistic behaviour there. If Shopify grows like it is growing right now, it would be quite easy for brands to build their own stores through it without bothering to list on Amazon. At least the ones with their own name pull can afford to do this.
t0mmyb0y 6y ago
An effective strategy against people that don't care...
deleted 6y ago
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