I also don't like the idea of étiquette for "tag" instead of balise (which suggests navigation instead of a label or price tag in a store) https://fr.wiktionary

I also don't like the idea of étiquette for "tag" instead of balise (which suggests navigation instead of a label or price tag in a store) https://fr.wiktionary.org/wiki/balise https://fr.wiktionary.org/wiki/balise