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$50B for TikTok sounds a lot. I am wondering how they want to keep TikTok attractive for the audience. Would it hit a similar fate as Snap?
by wdb 6y ago
$50B for TikTok sounds a lot. I am wondering how they want to keep TikTok attractive for the audience. Would it hit a similar fate as Snap?
- snazz 6y agoWhat fate are you referring to with Snapchat? I’m pretty close to the target audience for both Snapchat and TikTok and nearly everyone I know (edit: close to my age) uses both.
- agustif 6y agoSnapchat monetization strategies? It's easier to be fresh if you don't need to make a buck from ad sales
- djxfade 6y agoSnapchat does sell ads. They are features stories, and also sometimes shown between stories
- cooljacob204 6y agoStories which sole purpose is to advertise stuff...
- 14 6y agoWhat is the age group they target? I am not 40 and don’t know a single person with snap anymore. None of my kids or their friends so is it like 15-25 year olds or who uses snap now days? Thanks
- creaghpatr 6y agoThey have more 13-14 yr olds in the US than Facebook or Instagram; that was announced at their conference a month ago. Almost everyone under the age of 18 I know has it, idk about usage compared to apps like tiktok though.
- wavesounds 6y agoTypo: 13-24 yr olds
- kart23 6y agoHuh? Literally everyone in college still has snapchat. A lot less people are on tiktok. There are definitely people who use it, but it's not considered fully mainstream and 'popular' yet.
- cambalache 6y agoYou are really out of touch with your kids and their friends then.It happens.
- rodiger 6y agoFate similar to Snap? $SNAP is doing just fine and is up 38% this year. 17% DAU growth in the past year. I'm sure TikTok would be thrilled to have 17% user growth and increasing revenues 9 years down the line.
- andreilys 6y agoIt’s still well below the IPO price in 2017, with net loss growing to $326 million, up from $255 million last year and EBITDA of almost -$1 billion. Sure DAU is up, but we all know those metrics are inflated BS and monetization is all that really matters. It’s been 3 years since IPO and they’re still making a heavy loss.
- BlackjackCF 6y ago$50B sounds like a lot, especially in the face of pressure from the US and a lot of people leaving the platform due to privacy reasons. We've also learned from Snap at this point not to overvalue social media. I think they really should take the $1B offer and go.
- cycrutchfield 6y agoA $33b company should take a $1b offer?
- Snackchez 6y agoIsn’t Vine a better comparison to TikTok, instead of Snap?
- adwi 6y agoComparing their current metrics, no.