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>a world that employs less than half the number of journalists than 20 years ago This may come as a shock to some, but it's quite logical when you think about
by saltminer 6y ago
>a world that employs less than half the number of journalists than 20 years ago
This may come as a shock to some, but it's quite logical when you think about it.
With print advertising, it makes sense. You pay for the space you take up. How do you calculate that? Well, at minimum, the cost of a classified ad for similar space, plus additional fees for processing, graphics, and color.
Online, advertising pricing really doesn't make much sense. The space you have is freely available, there are no printing costs, no special processing requirements, and the readers aren't even likely to be local, unlike the limited distribution networks of most newspapers. It should come as no surprise that online advertising revenue for newspapers is nowhere near its peak of print advertising revenue [1]. Even when a newspaper stops printing and can cut out all the expenses that come with it, there simply isn't enough money to support their existing levels of operation.
[1] https://www.theatlantic.com/business/archive/2013/03/this-is-the-scariest-statistic-about-the-newspaper-business-today/274125/ https://www.theatlantic.com/business/archive/2013/03/this-is...