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I think this aspect is quite underestimated: > They start to have "managers", not "chefs", etc.... they "recommand", they no longer order. Swapping English wo
by doukdouk 6y ago
I think this aspect is quite underestimated:
> They start to have "managers", not "chefs", etc.... they "recommand", they no longer order.
Swapping English words for French words allow the word-swapper to soften a lot of things.
Having a _chef_ puts the hierarchical aspect first and foremost. There is the _chef_, and there are the subordinates. You might have a _patron_, but then there's a whole baggage of social conflicts between employees and _patrons_. The _patron_ definitely is not part of your circle. But having, say a _boss_ or a _manager_ or _leader_ is much softer.
Speaking of which, how do you translate "management" or "to manage"? If you choose "gestion" you have strong bean-counting implications, and if you choose "commander" you have, again you get military/hierarchical connotations. But "management" is (or perhaps was) devoid of such connotations.
A _crédit revolving_ does not sound scary - no idea what revolving means, something to do with a gun perhaps? But a _crédit permanent_ is super scary - you are going to be indebted forever and ever!
- icare_1er 6y agoYes definitely... i think the english language (or maybe i'm biased because i only speak it because i worked in the UK), inherently lends itself to ... marketing, to put it mildly. And indeed all of the corporate language disguises the real nature of things. In the end, whether a boss asked me to do it, or a "manager" "encourages" me to "consider this option", the end result is exactly the same....