This concept that people breath too much when exercising never really made sense to me. I generally do believe it because I have experienced it myself, but why

This concept that people breath too much when exercising never really made sense to me. I generally do believe it because I have experienced it myself, but why would the body default to a less effective form of breathing? Shouldn't we feel that breathing more steadily through our nose is more natural than trying to take big gulps of air when running?