Actually it hasn't been hard for us to do it at all. I think once we had a complaint from a client about some of our editorial coverage of one of their products

Actually it hasn't been hard for us to do it at all. I think once we had a complaint from a client about some of our editorial coverage of one of their products, and they were told that it wouldn't change, which lead to them taking up an additional campaign to promote that product. It's never been a case of business and editorial staff fighting over it, if anything the business side of the company sees the importance of editorial independance even more than the journalists do. Maybe the fact that our communities are extremely opinionated and wouldn't think twice about calling us out as soon as we do anything they don't like makes it easier for us, I'm not sure.