I blame social media and mass low resolution consumption more than I blame smart phones for the shift in the media industry. If I zoom in to almost any cell ph

I blame social media and mass low resolution consumption more than I blame smart phones for the shift in the media industry. If I zoom in to almost any cell phone photo, it's no match for a professional with a larger format sensor or studio with lighting. But those details are lost. The appreciation for the craft has also faded. With so much media to create / consume, the bar has lowered across the board. But industries that used to be profitable are hard to break into now. Food photography is a prime example. I recently did a shoot with a company and their chef convinced them they could just use cell phones in the future. I can't argue it. If the only place you're publishing to is 1800px and the content exists for 1-2 days on the front of your feed, it's pretty hard to justify a full crew and big production shoot. You have to really see your media / product as an investment and be gunning for a bigger picture to really gain a value out of a larger media operation.