> I've always got the impression from their marketing material that the Europeans are selling a product, whereas the Americans are always selling a lifestyle.

> I've always got the impression from their marketing material that the Europeans are selling a product, whereas the Americans are always selling a lifestyle. Reminds me of “We Don’t Sell Saddles Here” by Stewart Butterfield around the time Slack launched. https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d https://medium.com/@stewart/we-dont-sell-saddles-here-4c5952...