“I would switch sites easily if there was a compelling alternative, but I haven't heard of one.” That’s because it’s difficult to unseat an incumbent in a mark

“I would switch sites easily if there was a compelling alternative, but I haven't heard of one.” That’s because it’s difficult to unseat an incumbent in a market where there are strong network effects, which is also the same reason that investors are willing to invest. The fact that they have lost brand trust without losing traffic is a positive, not a negative.