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Southwest's Seven Secrets for Success
- pmorici 18y agoThis article neglects to mention that Southwest also hedged it's bets by buying a bunch of oil back when the price was still relatively low so they are flying on 2 dollar a gallon gas so to speak. http://www.bloggingstocks.com/2007/11/29/southwests-oil-hedge-could-save-it-1-billion-or-more/ http://www.bloggingstocks.com/2007/11/29/southwests-oil-hedg... hence the can undercut competitors prices until those contracts for cheap oil run out.