4 ms·

I for one hate it when buying something online and the only photos posted are clearly done in a studio with lots of post-processing, or worse renderings. I end

I for one hate it when buying something online and the only photos posted are clearly done in a studio with lots of post-processing, or worse renderings. I end up having to look at user posted photos or ebay to see what the item truly looks like.

Wistar 6y ago
There used to be a site that showed the advertising version of a fast-food item versus the reality of that item as delivered to your hand. Dramatic difference.
- johannes1234321 6y ago
  https://youtu.be/oSd0keSj2W8 https://youtu.be/oSd0keSj2W8 here is a McDonald's marketing video on how they improve the burger for the shot. Of course that's marketing and they have other tools in addition, like not using real ingelredients but mocks etc.
  - whywhywhywhy 6y ago
    Think the reality of fast food photography has some crossover to the subject, photo studios are less important because you can just take 200 photos with your own camera and then pick the 1 good shot from that. With fast food photography, it's the same ingredients they just brute force it and have a whole stack of genuine buns, pickles, patties to pick the best of a bad bunch.
    - johannes1234321 6y ago
      Even when having the ingredients you have to take care that lights are probably warm and if you aren't quick the salad of your nicely setup burger might lose its structure and color and the sauce and grease might start flowing. But of course: producing good mockups isn't cheap either. In the end it will always have to pick between picking the proper ingredients, some mockups and Photoshop. And as they tell: Point is that one can see what's inside and nobody seriously expects the delivered fast food product to match the picture. (If there's a tomato on the picture however I hope there's a tomato slice somewhere on the real thing)
grumbel 6y ago
Yep, what I find surprising that despite plenty of advances in photogrammetry, 3D scanning and WebGL, I still have never have seen a single shopping site that actually shows me the real product (and the box) in high detail, preferably with proper scale and the ability to spin it around. Apple had something like that a good 20+ years ago back when QuickTimeVR was hip, but I haven't seen something like that since.

Wistar 6y ago

There used to be a site that showed the advertising version of a fast-food item versus the reality of that item as delivered to your hand. Dramatic difference.

johannes1234321 6y ago
https://youtu.be/oSd0keSj2W8 https://youtu.be/oSd0keSj2W8 here is a McDonald's marketing video on how they improve the burger for the shot. Of course that's marketing and they have other tools in addition, like not using real ingelredients but mocks etc.
- whywhywhywhy 6y ago
  Think the reality of fast food photography has some crossover to the subject, photo studios are less important because you can just take 200 photos with your own camera and then pick the 1 good shot from that. With fast food photography, it's the same ingredients they just brute force it and have a whole stack of genuine buns, pickles, patties to pick the best of a bad bunch.
  - johannes1234321 6y ago
    Even when having the ingredients you have to take care that lights are probably warm and if you aren't quick the salad of your nicely setup burger might lose its structure and color and the sauce and grease might start flowing. But of course: producing good mockups isn't cheap either. In the end it will always have to pick between picking the proper ingredients, some mockups and Photoshop. And as they tell: Point is that one can see what's inside and nobody seriously expects the delivered fast food product to match the picture. (If there's a tomato on the picture however I hope there's a tomato slice somewhere on the real thing)

grumbel 6y ago

Yep, what I find surprising that despite plenty of advances in photogrammetry, 3D scanning and WebGL, I still have never have seen a single shopping site that actually shows me the real product (and the box) in high detail, preferably with proper scale and the ability to spin it around. Apple had something like that a good 20+ years ago back when QuickTimeVR was hip, but I haven't seen something like that since.