Sure, but I am not talking about their users but the company itself. If it doesn't want to follow EU law while doing business in the EU, I think they should not

Sure, but I am not talking about their users but the company itself. If it doesn't want to follow EU law while doing business in the EU, I think they should not business here... Similarly, to how some news sites in the US block EU ip address so they don't need to comply with GDPR. I am quite happy that EU tries to protect the privacy of its citizens. I would be delighted if the US and other countries would follow suit.