More information. The iconning brands like Harley or Marlboro are from pre-internet era and heavily relied on freedom image. It was just accepted as an expressi

More information. The iconning brands like Harley or Marlboro are from pre-internet era and heavily relied on freedom image. It was just accepted as an expression of culture. This doesn't really work when wages are not rising with GDP. In other words, people care less about brand and more about utility and price. It's also a factor that so many companies nowadays see their brand built over decades by previous generations of workers and management as just another resource to suck dry. Shareholders are blinded to this but they ought to be angry, that is the long-term value of their investment being burnt to paper over management's lack of strategic vision.