Not sure an Italian wouldn't be irritated by "old bridge" as the name of a supposedly high-end electronics product even when (I'm assuming) most if not all Ital

Not sure an Italian wouldn't be irritated by "old bridge" as the name of a supposedly high-end electronics product even when (I'm assuming) most if not all Italians of course know the place; "Ponte Nuove (Nuovo?)" could make some sense at least. What's with the bridge metaphor and cultural appropriation anyway?