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Why would you name a product "old bridge" ? Nobody speaks Italian at Intel's marketing department?
by speedgoose 6y ago
Why would you name a product "old bridge" ? Nobody speaks Italian at Intel's marketing department?
- fredoralive 6y agoIntel uses place names (etc) for code names. I guess they’re using bridges for GPUs and it’s named after the famous bridge in Florence?
- Geezus_42 6y agoIt sure it gave them romantic thoughts of a country bridge and probably tested well.
- pwdisswordfish2 6y agoI mean, they’ve already had “Sandy Bridge”, literally in English. That’s not much better…
- stellalo 6y agoBecause it’s beautiful: https://www.flickr.com/photos/lastingimages/17342493661 https://www.flickr.com/photos/lastingimages/17342493661
- speedgoose 6y agoThere is a lot of beautiful bridges in the world.
- gpas 6y agoNot many bridges have jewelers and art shops along them.
- _-___________-_ 6y agoAnd they chose to name it after this one.
- romanoderoma 6y agoBut not many are more than a thousand years old Ponte Vecchio first appeared in 996 For comparison the new world was discovered by Columbus 5 centuries later. USA first appeard 8 hundred years later.
- speedgoose 6y agoWell for sure if you compare with USA's history, many things are older.
- stellalo 6y agoSure, so what
- arcticfox 6y agoI think the cross section between the people that would read * "Ponte Vecchio" as "old bridge" * and not know what the Ponte Vecchio actually is * and would interpret the name as a bad thing is probably small enough that it doesn't matter.
- tannhaeuser 6y agoNot sure an Italian wouldn't be irritated by "old bridge" as the name of a supposedly high-end electronics product even when (I'm assuming) most if not all Italians of course know the place; "Ponte Nuove (Nuovo?)" could make some sense at least. What's with the bridge metaphor and cultural appropriation anyway?
- rrrazdan 6y agoI'd like to add one more * and also assume that a corporation named something without figuring out what the name meant!
- toyg 6y agoIntel uses geographical codenames, have a look at this (out of date) list: https://en.wikipedia.org/wiki/List_of_Intel_codenames https://en.wikipedia.org/wiki/List_of_Intel_codenames Ponte Vecchio is, of course, a famous bridge in Firenze.
- 627467 6y agoI don't like sand on my CPU either...
- greggyb 6y agoYour CPU is made of sand.
- twic 6y agoHey, at least they didn't call it Millennium Bridge: https://en.wikipedia.org/wiki/Millennium_Bridge,_London#Resonance https://en.wikipedia.org/wiki/Millennium_Bridge,_London#Reso...
- klelatti 6y agoActually as a recovery from engineering failure that might be a good omen.
- romanoderoma 6y agoBecause it's the name of the most popular bridge in Florence (and probably in Italy) https://www.italiandualcitizenship.net/wp-content/uploads/2019/02/History-and-resources-of-the-Ponte-Vecchio.jpg https://www.italiandualcitizenship.net/wp-content/uploads/20...