From the folks at Unbounce: "Thought you had page optimization and testing all figured out? Think again rockstar. It seems the tide is turning back in favour o

From the folks at Unbounce: "Thought you had page optimization and testing all figured out? Think again rockstar. It seems the tide is turning back in favour of opinion based design. According to a group of notable industry experts (including Rand Fishkin, Dan Martell, David Hauser and Chris Goward), A/B testing is apparently no better … “statistically speaking” … than the subjective opinion of your average CEO or corporate “design by committee” session. A “HiPPO” – is the Highest Paid Persons Opinion."