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Great product. Them deciding to rebrand from Zeit to Vercel was one of the worst branding decisions ever made.
by huangbong 6y ago
Great product. Them deciding to rebrand from Zeit to Vercel was one of the worst branding decisions ever made.
- leerob 6y agoCurious, why do you think that? Any rebranding will have backlash. It solved the issue of ZEIT Now being one _product_ whereas Vercel is the _platform_. It also brought a new focus on Jamstack and front-end developers. I'll admit I'm biased though, as I'm a Vercel customer.
- huangbong 6y agoThey could’ve just used ZEIT as the platform then. Vercel sounds like some generic VC created tech name. Their customer base is literally the exact opposite. Indie developers, people with Github accounts, technical engineers, engineering leaders. Not some Salesforce CRM enterprise selling to CEO’s marketing bs “Vercel” lol.