They and many competitors offer models in every price range, starting at 50$. Of course they will also offer very high end devices with features you won't find

They and many competitors offer models in every price range, starting at 50$. Of course they will also offer very high end devices with features you won't find on an Apple watch. I'm pretty sure the 200$ model has features that Apple doesn't have. One is primarily a lifestyle product and the other is primarily focused towards athletes. Both brands overlap with some products but I wouldn't say they found a way to really get their foot into others' market.