I remember interviewing for a job out of college (circa 2005) at a company that will remain nameless. They were an oft cited internet marketing company and were

I remember interviewing for a job out of college (circa 2005) at a company that will remain nameless. They were an oft cited internet marketing company and were able to track the popularity of most websites. I remember understanding that they basically just proxied all traffic through their servers behind the guise of various free software installs, plugins, etc.. spyware. I declined their job offer on the grounds that I didn't feel comfortable with that duplicity. The common thread I think with the articles author is that most marketing is about crafting a story and maybe hiding the true origins.