Correct. We don't gain or lose patients by it; the most recent changes in the field are often so far from settled clinical practice that they're years from any

Correct. We don't gain or lose patients by it; the most recent changes in the field are often so far from settled clinical practice that they're years from anything that would be considered malpractice; we don't get reimbursed better or for it; patients largely can't tell the difference, so it doesn't change your referral stream. It does little-to-nothing for our careers. We stay up out of pride, and out of commitment for providing our patients with good care.