This website (protocol.com) hounded me with a newsletter subscribe popup as soon as I landed on the page. I hadn't even had a chance to read the first line of

This website (protocol.com) hounded me with a newsletter subscribe popup as soon as I landed on the page. I hadn't even had a chance to read the first line of the article and the site's already asking me to sign up for their marketing trash. Why in the world would anyone think that's acceptable? I have never seen the site before and have no idea of the quality of its content so what on earth makes them think they're going to get a subscriber out of me?