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Smart businesses do all the time. read "Innovator's Dilemma" If they don't, someone else would. Apple cannibalized the ipod with the iphone. Netflix cannibal
by segmondy 6y ago
Smart businesses do all the time. read "Innovator's Dilemma" If they don't, someone else would. Apple cannibalized the ipod with the iphone. Netflix cannibalized mail-in DVDs with streaming. Facebook did their desktop with mobile.
- sukilot 6y ago"improving a product" isn't "cannibalizing". Cannibalizing means destroying your profitable product to bet on something different that might not make money even if it succeeds, the how Linux or the growth of ther web cannibalizing Windows OS sales.
- BoiledCabbage 6y agoNetflix did not improve their mail order DVD business. Nothing about streaming improved their mail order dvd delivery. What you have uncovered is that successful cannibalization in a product area in retrospect can seem like product continuation and improvement. But at the time - absolutely not. To make the example clear think if Blockbuster had released a streaming service back then before Netflix. Obviously would've cannibalized their successful video store rental business. But assuming they won out, it would've just seemed like an evolution in video rental.