It is 'brand dilution' for DHL Express for sure. I know from first hand experience of the DHL Express Service center in my town, they are not happy to be assoc

It is 'brand dilution' for DHL Express for sure. I know from first hand experience of the DHL Express Service center in my town, they are not happy to be associated with DHL Parcel. But hey, how can the consumer know? It is yellow and red and says 'DHL'.