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One could argue that by making DHL into many DHLs, nobody is actually DHL.
by oneplane 6y ago
One could argue that by making DHL into many DHLs, nobody is actually DHL.
- the-dude 6y agoIt is 'brand dilution' for DHL Express for sure. I know from first hand experience of the DHL Express Service center in my town, they are not happy to be associated with DHL Parcel. But hey, how can the consumer know? It is yellow and red and says 'DHL'.
- formerly_proven 6y agoAnd Deutsche Post DHL isn't happy to be associated with DHL Express...