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> See, Google's business model won't allow it to compete with Neeva. It can't get rid of ads because ads are its whole business. That may sound great, but it's
by ganafagol 6y ago
> See, Google's business model won't allow it to compete with Neeva. It can't get rid of ads because ads are its whole business.
That may sound great, but it's just not true. Everybody working at a company that pays for gsuite knows this. Gmail in gsuite is not part of the ad-financed services. Instead, you pay. Google could any day offer the same thing to consumers with search. Pay some fee every month, opt out of ads. Facebook could do the same thing, btw. Boom, there goes the "novelty" of Neeva's business model.
Now comes the question why don't Google, FB etc have such offerings yet. Many people would choose them. My guess is that they would need to have quite steep pricing, if they would want to 100% compensate for lack of ad income for each user who pays instead. Nobody would want to pay FB 50 USD every month just to see their uncle's Trump propaganda. That would be quite the eye opener about how much each user is really worth to FB or Google in money terms.
Maybe services like Neeva create a market though and push FB and Google to at least consider it.
- dragonwriter 6y ago> Now comes the question why don't Google, FB etc have suh offerings yet. They don't have them because the people that would pay anything at all for them are largely also the people that are most valuable to advertisers, and they wouldn't pay enough.
- SomewhatLikely 6y agoIt's a very intuitive explanation, yet the costs to remove ads from Hulu or YouTube are quite reasonable. It's possible search is a different beast I suppose. I know a lot of the search ads I click on are actually defensively purchased. The number one organic result bought the top ad slot just to defend their position. That feels far more like rent seeking than the ads on the video platforms.